Moussa Yehia

Moussa Yehia is a commercial growth leader with more than 15 years of experience driving revenue expansion, strategic partnerships, and business development across the fintech, payments, financial services, and SaaS sectors. With extensive experience throughout the Middle East and North Africa, Moussa has built a strong reputation for helping organizations accelerate growth, expand market presence, and create scalable commercial engines.

His expertise spans enterprise and SMB sales, merchant acquisition and retention, strategic alliances, go-to-market execution, and revenue optimization. Having led commercial teams and growth initiatives across the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Egypt, Bahrain, and Qatar, Moussa combines deep regional market knowledge with a disciplined execution mindset.

As VP of Business Development for SMB, Moussa focuses on helping businesses unlock growth opportunities through strategic partnerships, commercial excellence, and scalable revenue strategies.

• Commercial Growth & Revenue Strategy: Successfully led commercial functions that delivered approximately 30% year-over-year growth, reversing declining business performance and establishing sustainable revenue momentum.
• Strategic Partnerships & Ecosystem Development: Built and expanded strategic partnerships across key MENA markets, including the UAE, Saudi Arabia, Kuwait, Oman, Jordan, and Egypt.
• Payments & Fintech Leadership: Deep expertise across payment ecosystems, merchant services, fintech solutions, and digital commerce platforms.
• Merchant Acquisition & Portfolio Growth: Designed and executed growth strategies that significantly expanded merchant portfolios while improving activation, engagement, and retention.
• Sales Leadership & Go-to-Market Execution: Developed high-performing sales organizations, commercial frameworks, and market expansion strategies across multiple regional markets.
• Customer Success & Retention: Led initiatives that achieved exceptional merchant retention rates while strengthening long-term customer relationships and portfolio performance.

Notable Achievements

• Delivered approximately 30% year-over-year growth by leading the turnaround of a previously declining business unit.
• Contributed to achieving more than $1 billion in annual payment processing volume, a milestone reached for the first time in company history.
• Led SMB growth initiatives that increased revenue by 50% within the first year while maintaining a 99% merchant retention rate.
• Built strategic partnerships with leading organizations across government, enterprise, and private sector ecosystems throughout the GCC and North Africa.

• Head of Sales, PayTabs Group: Led the UAE sales organization, overseeing revenue growth, merchant acquisition, strategic partnerships, and overall commercial performance. Developed go-to-market strategies and expanded PayTabs' presence across key market segments.
• Business Development Consultant, GetVom: Established foundational business development functions, commercial frameworks, sales processes, and team structures to support long-term organizational growth.
• Senior Business Development Manager, ArabNet: Led business development activities across the UAE and Saudi Arabia, managing relationships with corporates, government entities, sponsors, startups, and SMEs while driving commercial partnerships and ecosystem growth.

Leadership Highlights

• Successfully turned around a declining business unit, delivering sustained commercial growth.
• Played a leadership role in surpassing $1 billion in annual processing volume.
• Built and scaled merchant portfolios across multiple MENA markets.
• Developed strategic partnerships that expanded market reach and unlocked new revenue streams.
• Mentored and coached team members, helping develop future commercial leaders through hands-on leadership and structured development.

Moussa has built his career across the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Egypt, Bahrain, and broader MENA markets. His deep understanding of regional business dynamics allows him to navigate complex stakeholder environments, regulatory frameworks, and diverse commercial cultures.

He has successfully worked with organizations including Monsha’at, Dubai Chambers, Thiqah Business Services, Bahrain Economic Development Board, and enterprise stakeholders such as Lenovo and IBM in Saudi Arabia.

Moussa's approach combines cultural awareness with structured execution, adapting engagement strategies to local market dynamics while maintaining a consistent focus on delivering measurable commercial outcomes.

Outside of business, Moussa is an accomplished international powerlifter representing Lebanon. He is a four-time Asian record holder in the deadlift, holds seven national records, and is recognized as Asia's top pound-for-pound male deadlifer.

His passion for performance extends beyond competition, as he is also a Certified Personal Trainer and Sports Nutritionist. The discipline, consistency, and commitment required in elite athletics are principles he brings directly into his professional leadership style.

Moussa is available to advise clients on commercial growth strategy, business development, sales optimization, strategic partnerships, merchant growth, fintech ecosystems, and market expansion across the MENA region. His practical experience scaling commercial operations enables organizations to convert opportunities into measurable and sustainable growth.