It started with a founder sitting across from me.
He was struggling to raise his next round. Money was drying up. So we shifted the conversation: instead of investors, what about buyers?
We pulled up a due diligence checklist. And that is when the problems surfaced. Financial management? Messy. Audits? Incomplete. Burn rate? Too high. Tech infrastructure? Fragile. The gaps were everywhere.
Here is what kept me up that night: these gaps do not appear overnight. They accumulate over years. The discipline that would have prevented them costs far less spread across those years than it costs compressed into the six weeks before a buyer shows up. And by the time a founder realizes they need options, there is no runway left to build them.
Most founders think about their options when they are desperate. By then, it is too late. But the founders who built readiness early, even from year three? They had options. They had leverage. They had buyers competing for them.
Nobody was teaching this. Not in one place. Not for emerging markets. So we built it.