About Exit Builders

ENGINEERING
ACQUISITION TARGETS

We guide founders in building companies that buyers compete for. Not through luck. Not through timing. Through a framework built for emerging markets.

85%

Exits in MENA are Acquisitions, not IPOs.

50+

Regional Exit Case Studies Analyzed.

6

Stages in our Proprietary Framework.

Why This Exists

"Most founders think about exits when they're desperate. When the runway is short and the options are limited."
By then, it's too late. The gaps in financial management, IP protection, and deal readiness have accumulated over the years. You can't fix them in 90 days.

The founders who exit on their terms plan for it early. Not because they want to sell tomorrow, but because the discipline creates optionality.
"Build to sell, even when you have no intention of selling."
Nobody was building this for emerging markets. So we did.

The Team

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Rita Makhoul
Chief Communications Officer
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23+ years in communications.
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MENA tech ecosystem specialist.
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Authentic narrative builder.
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Rita is a communications strategist with over 23 years of experience specializing in authentic narratives for the MENA tech ecosystem.

Her expertise supports founders in Market the Deal — building locally relevant brand narratives that resonate with acquirers. She also brings deep experience in ecosystem development, including pre-accelerator and fintech programs.

Rita's venture building background informs her approach to transition support, helping founders communicate their exit story effectively.

Framework Focus:
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Adel Hameed
Founder, Host & Lead Guide
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20+ years in MENA startups.
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Author, SkillUp As You ScaleUp.
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Host, Founder Exit Secrets.
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Adel is dedicated to empowering founders and their leadership teams through the 6-stage Exit Builders Framework.

He hosts "The Exit Builders Experience" podcast and "Founder Exit Secrets" documentary series; content designed to be conversational, ADHD-friendly, and focused on emerging markets.

His expertise spans mastery of the 6-stage framework, reducing execution risk, content creation, program development, and event curation including the upcoming Silicon Gulf Summit.

Adel is not a guru claiming to have all the answers. He's an investigator who discovered a gap in founder education and is decoding the exit playbook for founders like him.

Framework Focus:
Mastery of 6-stage framework | Program Development | Silicon Gulf Summit Curation
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Gokhan Polat
Chief Product Officer & Innovation Lead
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15+ years in product innovation.
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PropTech, FinTech, HealthTech.
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Led Dubizzle-Masterkey integration.
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Gokhan is a product innovation leader with over 15 years of experience in PropTech, FinTech, and HealthTech, optimizing digital tools and courses.

His expertise supports founders in Become Scalable & Sustainable — building strategic roadmaps and scaling teams. He brings direct M&A experience, having led the technology integration between Dubizzle and Masterkey.

Gokhan has supported over $100M in fundraising, informing his perspective on how operational excellence drives valuation.

Framework Focus:
Mastery of 6-stage framework | Program Development | Silicon Gulf Summit Curation

Advisory Board

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Ed Roberto
Advisory Board Chair
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25+ years scaling startups.
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$0 to $250M experience.
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Investor & executive.
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Ed Roberto is an entrepreneur, investor, and executive with over 25 years of experience scaling startups and corporations from $0 to $250M.

His expertise supports founders in:

  • Become Scalable & Sustainable — Optimizing operations, clean books
  • Market the Deal — Cost management tied to valuation
  • Strategic Positioning — Partnership development
  • Transition — Investment expertise and M&A mindset

Ed chairs the Exit Builders Advisory Board, providing strategic oversight to ensure the framework reflects real-world exit dynamics.

Framework Focus:
Scalable & Sustainable | Market the Deal | Transition
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Dr. Jarmo Kotilaine
Advisory Board Member
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30 years in development economics.
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Gulf region specialist.
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Academia, banking, government.
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Dr. Jarmo Kotilaine is a development economist with 30 years of experience across academia, banking, and government, specializing in the Gulf region.

His expertise supports founders in:

  • Strategic Positioning — Economic strategies, net-of-tax structuring
  • Become Scalable & Sustainable — Financial discipline
  • Market the Deal — Valuation leverage through financial sector insights

Jarmo brings thought leadership on regional economic trends that impact exit timing and buyer appetite.

Framework Focus:
Strategic Positioning | Scalable & Sustainable
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James Rammell
Advisory Board Member
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25+ years in risk & compliance.
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Multi-billion dollar governance.
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GDPR, ISO 27001 expertise.
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James Rammell is a risk and compliance expert with over 25 years of experience building risk and governance infrastructure for multi-billion dollar organizations.

His expertise supports founders in:

  • Negotiate & Close — Due diligence orchestration, confidentiality
  • Become Scalable & Sustainable — Regulatory compliance (GDPR, ISO 27001)
  • Integration Success — Operational excellence for smooth handoffs
  • Market the Deal — Data room preparation and digital risk
Framework Focus:
Negotiate & Close | Scalable & Sustainable
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Ricardo Langwieder-Görner
Advisory Board Member
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25+ years in CX & digital transform.
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Global BPO leadership.
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Six continents experience.
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Ricardo Langwieder-Görner is a global leader with over 25 years in customer experience, digital transformation, and BPO, driving growth across six continents.

His expertise supports founders in:

  • Become Scalable & Sustainable — AI for operational discipline
  • Integration Success — Customer experience leadership
  • Strategic Positioning — BPO and operational efficiency
  • Transition — Venture building perspective
Framework Focus:
Scalable & Sustainable | Integration Success
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Professor. Roberto Ordoñez
Advisory Board Member
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25+ years in high-stakes negotiation.
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IE Business School faculty.
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Conflict resolution expert.
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Roberto Ordoñez is a renowned expert with over 25 years in high-stakes negotiation, conflict resolution, and organizational transformation.

His expertise supports founders in:

  • Negotiate & Close — Multiparty negotiations, purchase agreements, earnouts
  • Market the Deal — Buyer conversations and conflict resolution
  • Integration Success — Organizational transformation
  • Become Scalable & Sustainable — Clean processes and corporate leadership

Roberto brings academic thought leadership from IE Business School to complement practical deal experience.

Framework Focus:
Negotiate & Close | Market the Deal

Advisory Board

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André Oppel
Coach — Financial Strategy
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20+ years in M&A & turnarounds.
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Post-merger integration expert.
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Global business development.
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André Oppel is an entrepreneur and executive with over 20 years of experience in financial strategy, M&A, and turnarounds.

His coaching supports founders in:

  • Negotiate & Close — M&A due diligence, post-merger integration
  • Market the Deal — Valuation and financial strategy
  • Strategic Positioning — Global business development

André brings hands-on experience from both buy-side and sell-side transactions.

Framework Focus:
Negotiate & Close | Market the Deal
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Holger Vogt
Coach — Market Expansion
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20+ years in African market entry.
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Strategic positioning expert.
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Pan-African acquirer network.
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Holger Vogt is a strategist with over 20 years focusing on strategic market entry in Africa.

His coaching supports founders in:

  • Strategic Positioning — Market entry, pan-African acquirer identification
  • Become Scalable & Sustainable — Market consulting
  • Integration Success — Venture building

Holger brings deep networks across the African continent for founders considering cross-border exits.

Framework Focus:
Strategic Positioning | Integration Success
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Jessica Michelle Kreher
Coach — Digital & Brand
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15+ years in brand architecture.
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Digital-first transformation.
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E-commerce & AI innovation.
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Jessica Michelle Kreher is a strategic brand architect with over 15 years of experience scaling brands and digital innovation.

Her coaching supports founders in:

  • Become Scalable & Sustainable — Digital-first organizations, secured IP
  • Integration Success — Business transformation
  • Market the Deal — E-commerce data rooms
  • Strategic Positioning — Brand architecture

Jessica brings expertise in AI innovation and how it impacts exit positioning.

Framework Focus:
Scalable & Sustainable | Strategic Positioning

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