About Exit Builders

We build businesses they can't afford to ignore.

We guide founders, owners, and operators in building companies that counterparties compete for. Not through luck. Not through timing. Through a framework built for this region.
85% of MENA exits are acquisitions, not IPOs
50+ regional deals analyzed
6 stages, one framework

Why this exists

It started with a founder sitting across from me.

He was struggling to raise his next round. Money was drying up. So we shifted the conversation: instead of investors, what about buyers?

We pulled up a due diligence checklist. And that is when the problems surfaced. Financial management? Messy. Audits? Incomplete. Burn rate? Too high. Tech infrastructure? Fragile. The gaps were everywhere.

Here is what kept me up that night: these gaps do not appear overnight. They accumulate over years. The discipline that would have prevented them costs far less spread across those years than it costs compressed into the six weeks before a buyer shows up. And by the time a founder realizes they need options, there is no runway left to build them.

Most founders think about their options when they are desperate. By then, it is too late. But the founders who built readiness early, even from year three? They had options. They had leverage. They had buyers competing for them.

Nobody was teaching this. Not in one place. Not for emerging markets. So we built it.

The Team

Adel Hameed
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Adel Hameed
Founder, Host & Lead Guide
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20+ years in MENA startups.
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Author, SkillUp As You ScaleUp.
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Host, Founder Exit Secrets.

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 Rita Makhoul
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Rita Makhoul
Chief Communications Officer
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23+ years in communications.
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MENA tech ecosystem specialist.
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Authentic narrative builder.

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Gokhan Polat
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Gokhan Polat
Chief Product Officer & Innovation Lead
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15+ years in product innovation.
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PropTech, FinTech, HealthTech.
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Led Dubizzle-Masterkey integration.

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Moussa Yehia
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Moussa Yehia
VP of Business Development - SMB
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15+ years in MENA commercial growth.
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Surpassed $1 billion in processing volume.
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Four-time Asian powerlifting record holder.

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Benazir Ismail
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Benazir Ismail
Chief Financial Operating Officer
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20+ years in Middle East finance.
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Led regional operations across six markets.
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Former executive at EY and Amazon.

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Roula Akl
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Roula Akl
Fractional Head of HR & People Advisor
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22+ years in MEA People & Culture leadership.
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Advised global tech and consulting leaders including Microsoft, PwC, and ZainTECH.
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Certified Hogan Assessor and 10-year UAE Golden Visa holder.

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Advisory Board

Ed Roberto
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Ed Roberto
Advisory Board Chair
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25+ years scaling startups.
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$0 to $250M experience.
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Investor & executive.

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Dr. Jarmo Kotilaine
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Dr. Jarmo Kotilaine
Advisory Board Member
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30 years in development economics.
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Gulf region specialist.
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Academia, banking, government.

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James Rammell
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James Rammell
Advisory Board Member
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25+ years in risk & compliance.
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Multi-billion dollar governance.
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GDPR, ISO 27001 expertise.

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Ricardo Langwieder-Görner
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Ricardo Langwieder-Görner
Advisory Board Member
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25+ years in CX & digital transform.
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Global BPO leadership.
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Six continents experience.

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Miguel Silva-Constenla
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Miguel Silva-Constenla
Advisory Board
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30+ years developing mission-critical scientific systems.
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Scaling cross-industry deep tech innovations.
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Bridging advanced research and real-world deployment.

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Professor Roberto Ordoñez
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Professor Roberto Ordoñez
Advisory Board Member
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25+ years in high-stakes negotiation.
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Georgetown University facilty.
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Conflict resolution expert.

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Consulting Network

André Oppel
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André Oppel
Coach — Financial Strategy
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20+ years in M&A & turnarounds.
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Post-merger integration expert.
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Global business development.

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Holger Vogt
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Holger Vogt
Coach — Market Expansion
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20+ years in African market entry.
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Strategic positioning expert.
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Pan-African acquirer network.

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Jessica Michelle Kreher
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Jessica Michelle Kreher
Coach — Digital & Brand
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15+ years in brand architecture.
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Digital-first transformation.
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E-commerce & AI innovation.

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Join the Journey

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SAUS Leadership Book
The book behind the framework. Free.

SkillUp as You ScaleUp by Adel Hameed

The seven dimensions of a successful startup leadership career. Digital edition on us.